The brand Kuih Yummy comes from the name (Kuih) which is Kuih (Indonesian: kue; derived from the Hokkien and Teochew kueh or 粿) are bite-sized snack or dessert foods commonly found in Southeast Asia.The term kuih is widely used in Malaysia, Brunei , and Singapore, and kueh or kue is used in Indonesia, to refer to sweet or savory desserts while (Yummy) means something delicious. The owner had come up with the idea to name the shop as Kuih Yummy because he wanted to set up a shop that sells chips and kuih traditional.